12/24/2023 0 Comments Subliminal perception in marketing![]() ![]() Primitive categorisation, in which the basic characteristics of a stimulus are isolated.Ģ. The perceptual process can be broken down into the following stages:ġ. That is, we tend to group in our memories the objects we see as having similar characteristics, and the schema to which an object is assigned is a crucial determinant of how we choose to evaluate this object at a later time. Such interpretations or assumptions stem from the schemas, or organised collections of beliefs and feelings, that a person has. People interpretedit to depict a black man who had been arrested by a white man.’ Even though both men are dressed the same, people’s prior assumptions distorted the ad’s meaning. This ad was the target of many complaints about racism after it appeared in magazines and on billboards around the United States, even though the company has a reputation for promoting racial tolerance. The ad features a black man and a white man handcuffed together. The subjective nature of perception is demonstrated by a controversial advertisement developed for Benetton by a French agency some years ago. However, the study of perception focuses on what we add to or take away from these sensations as we assign meaning to them. Like a computer, we process raw data (sensation). Perception is the process by which these stimuli are selected, organised, and interpreted. Sensation is the immediate response of our sensory receptors (e.g., eyes, ears, nose, mouth, fingers) to such basic stimuli as light, colour, and sound. The meaning of a stimulus is interpreted by the individual, who is influenced by his or her unique biases, needs, and experiences. The stimuli that do enter consciousness might not be processed objectively. Of these, an even smaller amount are attended to. ![]() In the first place, only a very small number of the stimuli in our environment are ever noticed. Unlike computers, though, we do not passively process whatever information happens to be present. Like computers, people undergo stages of information processing in which stimuli are input and stored. ![]()
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